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Ferrari Officially Confirms Its FUV, Placing Profit over Decades of Sports-Car Tradition

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Rumorsand innuendo—that Ferrari is looking to build an SUV have swirled these past few years, and now we have confirmation from the brand’s CEO, Sergio Marchionne. Speaking to journalists (as covered by Bloomberg) at the New York Stock Exchange this week, the Serge stepped beyond his noncommittal utterance that the SUV market is “too big and too inviting” earlier this year to say Ferrari is looking at production. As in, this is a sure thing, everyone.

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Marchionne even had a name for the new Ferrari: “FUV.” We take that to mean “Ferrari Utility Vehicle,” and not, well, the vehicular equivalent of a middle finger. It might still seem that way to die-hard fans of the brand, but in time, we expect this will all feel like Porsche’s introduction of the Cayenne—a slap, but a profitable one that ultimately keeps the lights on in the sports-car division.

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In any event, Ferrari is taking 30 months to study pathways to production and ways to keep the model exclusive (read: rare and expensive). Because if there were two things we didn’t need confirmation of in this scenario, it’s that the first ever Ferrari SUV would be rare and expensive.

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wallter
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